Saturday, February 1, 2025

Romanian Election Undone by TikTok

By Alexander Zaitchik - February 01, 2025 at 10:41AM

On Nov. 24, at the southeastern frontier of the European Union and NATO, Romanian voters delivered an unexpected victory to a right-wing populist named Călin Georgescu in the opening round of the country’s presidential election. Always considered a longshot, Georgescu had been polling in the single digits just weeks before surging to claim first place with 23 percent of the vote. The result shocked Romania’s two dominant parties, who found themselves on the sidelines as Georgescu campaigned for the runoff against another anti-establishment candidate who came in second, Elena Lasconi of the reformist Save Romania party.

Then, on Dec. 4, four days before the deciding round was to take place, Romania’s Supreme Defense Council released a small clutch of heavily redacted documents from the country’s foreign intelligence service. The documents outlined allegations of a Kremlin-backed social media campaign that supported Georgescu in violation of national election laws. “Data were obtained,” the accompanying government statement read, “revealing an aggressive promotion campaign that exploited the algorithms of some social media platforms to increase the popularity of Călin Georgescu at an accelerated pace.”

Within hours, the U.S. State Department expressed its “concern” over the allegations. Two days later, on Dec. 6, Romania’s Constitutional Court unanimously ruled the Nov. 24 vote invalid. “The entire electoral process for electing the President of Romania is annulled,” the court announced, citing government claims of irregularities on social media. Six weeks passed before a redo date of May 4 was announced on Jan. 16.

Thus did Romania become the first member state in the history of the European Union to cancel an election. The government had not called into question the legitimacy of the votes or vote-counting process. At issue is social media activity, primarily on TikTok, that boosted Georgescu’s profile and amplified his Euro-skeptical, far-right campaign in the final days before the tally. The cancellation of an election on these grounds marks a milestone in the development of Internet-age information war — one that underscores the fragility of the West’s collective commitment to democracy.

For all its seriousness, Romania’s cancelled vote has also proven to be a forensic farce, with the revelation that one of the country’s largest parties bankrolled the very TikTok campaign that the government had fingered as a Kremlin plot. At the same time, a broader narrative of Russian attacks on Romanian democracy was being advanced by a western-funded NGO working with a Ukrainian tech firm with ties to NATO and the European Commission.

“The Constitutional Court’s decision has divided us into two camps,” Lasconi wrote on Facebook. “Some who sighed in relief and say it was the only solution to protect democracy, and us, the others, who have warned that we are dealing with a brutal act, contrary to democracy, which could have major long-term effects.”

The declassified documents released on Dec. 4 described the election as tainted due to bad actors engaged in “a massive promotional activity” in violation of TikTok policy and Romanian law. In the government telling, these actors ranged from bot armies to pro-Georgescu Romanian political parties like Party of Young People to online communities known as vectors for amplifying Russian state media. 

While Russia has a well-known interest in influencing the politics of the region — and has invested funds in what the Romanian government calls a “complex modus operandi” — the documents did not contain evidence of this machine in action. Rather, they described a de facto media campaign for Georgescu catching fire on social networks, in particular the comments sections of Romanian TikTok personalities, more than 100 of whom had been party, willingly or unwillingly, to the “artificial amplification” of pro-Georgescu commenters. Adding to the suspiciousness of the comments, noted the government, was the fact that debates over the most effective phrasing and emoji choices were hammered out in Telegram channels known to support “pro-Russian, far-right, anti-system, ‘pacifist’ and nationalist candidates.”

Fair use excerpt. Read the whole article here.



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